Most businesses are increasingly using social media platforms for marketing their brand and products. Mostly, Facebook, Instagram and Twitter are used mainly for marketing.
But in regards to users, messenger apps, this is catching the attention of marketers. Therefore many companies are following a strategy of marketing through messenger apps.
Hi I am Nicole, today we will discuss what is WhatsApp Marketing and the Benefits of marketing using WhatsApp.
So, let us get into it.
What is WhatsApp Marketing?
WhatsApp is no doubt one of the most active messenger app in the entire world. With its popularity growing, WhatsApp even launched a WhatsApp Business in 2018 in just a few parts of the world. By 2020 WhatsApp turned the app into a new business medium during the pandemic situation, according to an online source.
WhatsApp is user friendly and many business worldwide are making use of WhatsApp Marketing as a part of their marketing campaigns. WhatsApp business version have been a very useful for advertising and promotion of brands and products.
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WhatsApp Business Features
WhatsApp Business comes up with many features that are user friendly so that entire process of marketing your products can flow smoothly. The features are as follows:
1. Brand name-this feature allows you to display the company name, and this allows users to identify companies at a glance.
2. Brand logo-the logo of your company distinguish you from your competitors. WhatsApp comes with a feature that shows your brand logo on your posts, this enables you to get identify quickly.
3. Brand verification-WhatsApp business gets your brand verified to make sure you are running a valid business.
4. Encryption- All messages are encrypted on WhatsApp, so that only those who are authorized can access on them. All the announcement and information related to your business are encrypted and secured over HTTP.
What is the Benefits of WhatsApp Marketing?
There are many benefits of WhatsApp Marketing. Here are a few highlights to take note of:
1. Quick and Easy Customer Care
To keep customers, you need to look after your customers and nurture them almost at every marketing stage. Regularly interacting and taking feedback from your customers helps you to keep on top of your services.
You can connect directly with your customers through real-time chat, video and voice calling features. This will help you get to know your customers and understand who your target audience are. With their feedback and response, you can keep up to date and improve your business.
2. Do Research
Understanding who is going to be your target audience is essential for any business. Without knowing your target audience selling or promoting any product or services would be a waste of time and would results in a declined in your business revenue.
WhatsApp have a great feature of creating personalized groups that enables you to add up to 250 members. Once you collect data from your audience you can add them to a group, conduct personalized surveys and take informal feedback which helps your market research in a simplified and easy manner.
3. Engage Users
Though WhatsApp Marketing, you can keep your users engaged by updating them with flash sales, discounts, latest updates in your brand, launch new products and much more. Your message can even more impressive with extra features like emoji's and italic your content. Keeping your users engaged is vital to any marketing process and make it easy and interesting for you.
WhatsApp is undoubtedly, the most used messenger app and is used everyday by many users. Many brands are also using WhatsApp to promote and market their products.
Final Thoughts
Marketing through various channels should always be a part of your business marketing strategy. It is important to reach and communicate with your users through different modes of communication.
Social media is the most popular way to convey messages to users and keep them inform about your brand and products.
WhatsApp marketing can greatly boost your sales and increase your company revenue drastically with a well thought out and planned strategy.
If you love this post, please don't forget to share it, so that others can learn and benefit from it. Thanks in advance. Don't forget to share your thoughts in the comment section.
Stay Fancy,
Nicole
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